The Grooming Awards are a comprehensive expert-reviewed product guide: AskMen’s expert panel thoroughly tested and evaluated 100 products across 10 categories. During a two-week voting phase, readers were asked to vote for their favourite products in order to crown the Readers’ Choice winners. Only one product per category boasts the AskMen Editor’s Choice badge, the ultimate accolade in the world of men’s grooming.
Best Beard Oils
Readers’ Choice: Jack Black MP 10 Nourishing Oil
Editor’s Choice: Beardbrand Tea Tree Beard Oil
Best Beard Trimmers
Readers’ Choice & the Editor’s Choice: Wahl #3205 Stainless Steel Lithium Ion Trimmer
Best Body Washes
Readers’ Choice & the Editor’s Choice: Dove Men+ Extra Fresh Body and Face Wash
Best Colognes
Readers’ Choice: Jean Paul Gaultier Le Male Popeye Eau Fraiche
Editor’s Choice: Imaginary Authors Slow Explosions
Best Deodorants
Readers’ Choice: Baxter of California Citrus And Herbal Musk
Editor’s Choice: Dove Men+ Care Extra Fresh
Best Subscription Boxes
Readers’ Choice: Harry’s
Editor’s Choice: Birchbox Man
Best Hair Styling Products
Readers’ Choice: Layrite Superhold Pomade
Editor’s Choice: American Crew Boost Powder
Best Moisturizers
Readers’ Choice: Aesop Mandarin Facial Hydrating Cream
Editor’s Choice: Kiehl’s Facial Fuel Energizing Moisture Treatment For Men
Best Razors
Readers’ Choice: Merkur Futur Safety Razor
Editor’s Choice: The Art of Shaving Lexington Collection 5-Blade Power Razor
Best Shaving Creams
Readers’ Choice: Truefitt & Hill 1805 Shaving Cream
Editor’s Choice: Cremo Original Astonishingly Superior Shave Cream
AskMen’s expert panel featured Thaddeus Jayaseelan, a celebrity barber and Instagram influencer; fragrance psychology expert Jason Nik; Ahmed Zambarakji, one of the UK’s leading grooming editors; and seasoned grooming writers Jennifer Ryan Jones, Alex Bracetti, Adam Hurly and Charlotte Picotte Williams.
“With the Grooming Awards, we’ve built a franchise geared towards helping men choose and purchase the best grooming products for them,” explains Ryan Johnson, General Manager at AskMen. “We’re proud of our influence and our ability to produce highly relevant content that helps millions of readers navigate this increasingly important product category.”