Reliance Trends embarked on the journey to democratize fashion in 2007 with its first store at Ambience Mall, Gurgaon. Today, with 300 stores spread across 170 cities, Reliance Trends is one of the favourite fashion shopping destinations and is patronized by an average 2 lakh customers every day.
Celebrating 300
To mark its 300th store launch, Reliance Trends hosted an impactful grand opening, creating waves at Park Street – the fashion high street of Kolkata. Flash mobs, led by well-known names of Kolkata’s film industry, took people on Park Street by surprise. The flash mobs culminated at the new concept Reliance Trends store. Leading Tollywood lady, Nusrat Jahan, was present for the ceremonial ribbon cutting along with Reliance Trends CEO, Mr. Akhilesh Prasad.
The new Reliance Trends store boasts of modern looks and ambience akin to that of an international store, making innovative use of technology and featuring an exciting range of high fashion merchandise. Customers can look forward to a truly engaging experience at the Reliance Trends store in the ‘City of Joy’.
CEO Speak
Mr Akhilesh Prasad, CEO – Reliance Trends, said, “We are excited to open our 300th store in Kolkata’s iconic Park Street, built-in with a lot of technological innovations to enhance consumers’ shopping experience. Kolkata is a very important market for us, and hence we wanted a grand celebration for the launch of our 300th store in the ‘City of Joy’. Through technology intervention we want to offer our consumers a new way of engaging with our diverse, accessible, stylish and high quality range of fashion clothing. I am sure they will be equally excited about the arrival of this new Reliance Trends store in the city.”
He further added, “It has been a fascinating retail journey for Reliance Trends ever since we opened our first store. With a robust merchandising and sourcing set-up, we envisioned for our consumers an elevating experience for all their fashion needs. We dedicate the 300th store to all consumers who have embraced Reliance Trends since its launch.”
Celeb Speak
Speaking on the occasion, Nusrat Jahan, said, “I am excited to be a part of this monumental 300th store launch of Reliance Trends at Park Street, in our very own ‘City of Joy’. Thank You Trends for choosing me to be a part of this wonderful store launch that created waves in the heart of Kolkata.
The experience that the new Trends store at Park Street offers is truly international; it indeed is a great fashion escape. The collection is beautiful, fashionable. There is something for everyone and at great prices too. Every garment that I saw today got me excited, really like the way the entire collection is put together; this is what you expect from the country’s largest fashion retailer. I am sure that Park Street and Kolkata fashionistas are super excited about the Trends store launch here”
