AWARD WINNING LEGO® ’BOOST’ LAUNCHED IN INDIA

LEGO fans can now bring a Cat, a Guitar, a Robot Factory or anything they can imagine to life, by combining simple coding and LEGO bricks

 

LEGO^® BOOST, the winner of ‘Toy of The Year Award’ at the 2018 Stuff Gadget Awards has been launched in Mumbai recently. This supercharged 5-in-1 building and coding set empowers children to bring their LEGO creations to life by adding movement, sound, agility and personality. LEGO^® BOOST made its debut in Mumbai, at the LEGO Creative Carnival that will be on till 10^th June 2018 at Inorbit Mall, Malad. Mumbai kids had a great time playing with Vernie the Robot while exploring LEGO World at the Creative Carnival.

 

Designed for children aged 7 years and older, LEGO^® BOOST brings the LEGO building experience to the next level – turning LEGO creations into programmable robots, which makes play extra fun in an amazing new way! At LEGO, we know that children dream of bringing their LEGO creations to life, and our chief ambition for LEGO^® BOOST is to fulfill that wish.

 

Elaborating about the product, Mr. Amit Kararia, Sr. Regional Sales Manager, South Asia said, “India is an important growth market for us and we are delighted to launch LEGO^® BOOST, a product which is a unique convergence of technology and basic LEGO building. The product will open new dimensions for all LEGO lovers enabling them to personalize their creations across many of our themes like LEGO City, Ninjago etc.”

 

“At LEGO^® we constantly innovate our products by merging digital programming and physical building. LEGO^® BOOST is an extension of this vision. It takes an intuitive approach to deliver multiple opportunities for imparting cognitive skills, boosting creativity and learning. The application includes more than 60 activities designed to inspire additional building, coding and play, thereby imparting advanced cognitive skills onto consumers through a fun-play model” added Mr. Rohan Mathur, Head of Marketing, Emerging Asia at LEGO

 

Having 843 elements in the set, LEGO^® BOOST can be used to create five diverse models which are Vernie the Robot, Frankie the Cat, the Guitar 4000, the Multi-Tool Rover 4 (M.T.R.4), and the Autobuilder, each uniquely designed to give children basic building and coding skills. The product enhances the traditional LEGO^® set by bringing in endless variety of movement and sound capabilities. The features are made possible through an easy-to-use, app-based coding environment. LEGO^® BOOST is powered by a Move Hub, a LEGO stud-covered brick with a built-in tilt sensor upon which users can add more LEGO elements. To personify the experience, LEGO^® BOOST also allows consumers to add personalized voice recordings to their creations.

 

To further inspire creative building and coding, the LEGO^® BOOST app includes a “creative canvas” that includes basic building instructions for three simple base models that children can use to customise their own LEGO creations:

 

1. A walking base for making animals like a dragon or a pony.
2. A driving base for building vehicles like a dune buggy or rover.
3. An entrance base so that children can make their own castle, fort, or even a futuristic space station.

 

Once children are comfortable with building and coding the various LEGO^® BOOST models, they can use the kit to “boost” any LEGO creation – from LEGO^® CITY and LEGO^® FRIENDS to LEGO^® NINJAGO and The LEGO^® BATMAN Movie.

 

LEGO^® BOOST Creative Toolbox includes:

 

Hardware

• 3 BOOST bricks:
  • Move Hub with built-in tilt sensors
  • Combination colour & distance sensor
  • Interactive motor
• 843 LEGO^® elements
• Playmat, calibrated to the app, designed to facilitate mini challenges to practice simple coding trials

LEGO^® BOOST APP

• A tablet running iOS 10.3 and newer/Android 5.0 or above is required to build and play with LEGO^® Please visit LEGO.com/DeviceCheckto check if your tablet is compatible.
• App is available for free at both Apple App Store and Google Play store.
• LEGO^® BOOST uses 6 AAA batteries. Alkaline batteries are recommended, but rechargeable batteries can be used, though may result in weaker power output.

 

The LEGO^® BOOST Creative Toolbox is retailing at INR 19,999.00. A limited number of the set will be exclusively available at Hamleys until July 31st. before it is made available at all the LEGO partner stores across the country from 1st July, 2018 onwards, while stocks last.