Panasonic launches ‘Air Purifying’ Invertor Air conditioners with Nanoe™ Technology

Reassuring its commitment towards improving the indoor air quality through its air conditioning products, Panasonic India today launched its new range of inverter air conditioners, inbuilt with its patented air purification system called Nanoe™ Technology that actively removes PM2.5 and airborne particles giving upto 99% clean air. To emphasize its pro-consumer’s health objective, the company which marks its 60^th anniversary of Air Conditioner category this year, with this range ensures ‘Quality Air for Life’. The new range comes with Aerowings that give more control over the direction of the airflow across a wider area and ensures flow of cool and purified air evenly in every corner of the room. The new ‘Air-Purifying’ inverter air conditioners are available at all leading retail outlets from a starting price of INR 39,000 to INR 72,000 and in 0.8T, 1.0T, 1.5T, 2.0T variants.

 

Indoor air pollution can be worse than outdoor air pollution. In wake of the changing preferences of the consumers towards a healthy indoor environment, Panasonic, No.1 in Japan’s air conditioning market focuses on the importance of maintaining the quality of air that people breathe indoors. Its air purifying innovation Nanoe™ Technology, uses nano-sized electrostatic atomised water particles to deodorise, inhibit bacteria and virus growth, remove dust and 99% of PM2.5 to purify the air in the room even when the cooling function of the air-con is turned off. The three stage purification system ensure pure and healthy air.

 

Panasonic Air Conditioners features Aerowings to give enhanced cooling through its indoor design with wider intake framework and super-high fan speed to produce bigger air volume. After reaching a set temperature, the Aerowings twin blades direct air towards the ceiling to create a ‘Shower Cooling effect’. This ensures that cool air is evenly distributed throughout the room and provides comfort & a healthy environment; preventing experience of symptoms such as head & body aches, congestion, fatigue caused by a continuous direct cool draught.

 

The variants also come embedded with top of the line features like Faster Cooling, Stylish Design, Durability and exceptional power saving performance.

 Speaking at the launch, Mr. Gaurav Sah, Business Head, Air Conditioners Group, Panasonic India said, “With passion and perseverance, Panasonic has been using advanced technologies to improve air quality for 60 years. With the deteriorating environmental conditions across India, there is a growing need for air quality solutions. Panasonic is committed to improve the quality of air in Indian homes and provide enhanced cooling solutions with our proven Nanoe™ Technology & Aerowing design.”

 

He further added, “With this range Panasonic plans Rs. 1500 crores business during the summer season, targeting 20% growth in FY18-19 over last year in the South market.”

With this launch Panasonic will also be showcasing the elite inverter range ‘AERO SERIES’ which comes with Aeroslim design, iAuto X feature for faster cooling and ECONAVI Sensors which reduces energy wastage upto 65%.

 

Air Conditioner market has recently witnessed a shift towards people purchasing inverter ACs in the country. Currently, 15% of Indian AC market has moved to Inverter AC’s and is anticipated to grow to total 55% of the AC market.