LatestOne.com launches new private label ‘DaZon’

After achieving India’s no. 1 position as e-tailer of tech & mobile accessories, LatestOne.com, diversified into lifestyle accessories category in December 2016. In a short span of time, this product category crossed sales of 1,000 orders per day. LatestOne.com now announces the launch of ‘DaZon Wrist Watches’ for Men & Women which is in line with LatestOne.com’s strategy of continuously innovating and introducing promising categories to meet rapidly changing customer needs and demands.

DaZon watches are specially crafted for youth aged between 16 to 24 years. LatestOne.com’s DaZon wrist watch range includes mechanisms like analog, digital and quartz. In Gen Z, watches are associated with personalities and lifestyles. Keeping this in mind, LatestOne.com Introduced sports, luxury, skeleton and water resistant watches in the first set of products launched on Friday, 10^th Feb.

DaZon watches are exclusively available on LatestOne.com and are targeted to reach sales of 50,000 pieces per month from April 2017. DaZon watches are attractively priced, starting at just INR 299!

Mr. Ameen Khwaja, the Founder and CEO of LatestOne.com said, “LatestOne.com has always focused on the needs of the online shoppers and we are already known for offering quality products at affordable prices. DaZon wrist watches will definitely appeal to consumers who believe in #MyLuxury. Above all, these watches are made in India supporting the Government’s Make in India campaign and backed up by warranty.”