Manyavar appoints ace cricketer Virat Kohli as its official brand ambassador

Virat will be seen in the new ad campaign ‘Aadha-Aadha’, that highlights that the essence of marriage all is about sharing, and this should start right from the expense of the wedding function. The commercial features Virat as a groom talking about how wedding is an expensive affair and everything needs to be done in style, the expense will however be shared between the bride’s and the groom’s sides. The ad questions the age-old concept that wedding functions should be organized and financed by the bride’s family only. When two young people have decided to share their lives, the expenses of the ceremony should also be shared. The campaign starts from 4^th November and will run till 1^st week of December, 2016.

Manyavar is one of the best retail brands when it comes to celebrations, the ethnic way. They have evolved as per the fashion trends and offer customers ethnic wear for every occasion in their lives. Manyavar has over 400+ stores across the country.